The brand's origins can be traced to a hardworking Vietnamese farmer named Huynh Long, who built a small rice mill in the fertile fields of the Mekong Delta region. Through hard work, he transformed the small family business into an international company with local expertise. This rich heritage and years of experience in rice production are present at every stage to produce the highest quality rice, from seed selection, planting, and harvesting to processing and packaging. Lotus Rice has become an international food brand sold in over 55 countries: the United States, Europe, Australia, Canada, Africa, and beyond.