Celebration action Chinese New Year This has been a long-standing tradition at De Care. At the turn of January and February, customers at stores across Poland were treated to colorful displays and live cooking demonstrations. Lovers of oriental flavors could not only sample Asian cuisine specialties but also learn how to prepare them at home. All in a unique setting filled with dragons and lanterns.
The attractions for our consumers didn't end there. This time, lovers of Asian flavors could win many attractive prizes in the Great House of Asia Lottery. The launch was supported by an advertising campaign, visible not only at points of sale but also online. The digital campaign included the brand's website, Facebook, Instagram, and YouTube. Additionally, one of our billboards could be seen at Rondo ONZ, in the heart of Warsaw.
The deadline for entries was January 17th to March 7th, 2022. To participate in the lottery, simply purchase any House of Asia product and register your proof of purchase. We were pleasantly surprised by the number of entries, but we managed to select the winners.
The grand prize was a dream vacation voucher worth PLN 20,000 from wakacje.pl. Last Monday, it was awarded to Mr. Wojciech from the Tricity area. We asked the winner what his secret to success was.
"It's worth checking out current promotions in stores. The low-fat coconut milk and the lottery information caught my eye. I bought the product, kept the receipt, and won!" says Mr. Wojciech. As it turns out, our lottery winner also benefited from a life motto. "Above all, it's worth being a good person, because goodness always comes back to us," adds Mr. Wojciech.
The lottery winners also received:
✔️ 10 TEFAL Companion XL food processors
✔️ 100 x 100 PLN
✔️ 500 sushi sets
Congratulations!
