January and February have long been reserved for Chinese New Year.
Customers of the chains we work with, including Carrefour, Auchan, Makro, Piotr i Paweł, Auchan, and Leclerc, can experience the taste of real China thanks to the well-known and newly introduced House of Asia products:
Black rice vinegar
Wok oil
chili sauce with ginger
chili sauce with garlic
water chestnuts
shiitake mushroom sauce
oyster sauce
As every year, we strongly emphasize our presence in the Polish market and promote Chinese culinary traditions. Our in-store displays attract and encourage customers to make purchases, and House of Asia's online presence significantly increases brand awareness.
Through Facebook and Instagram, we educate and inspire consumers on how to use the entire range of House of Asia products in preparing everyday meals, and we introduce fans to the culture, customs, and traditions of China.
You can hear about the campaign on the national radio RMF FM.
If you don't know your Chinese zodiac sign and your taste yet, check it out in the Facebook application - KNOW YOUR CHINESE ZODIAC SIGN