For the 15th time, we've organized a Chinese New Year campaign at Poland's largest retail chains, including Carrefour, Leclerc, Auchan, and Piotr i Paweł. This year, approximately 2,2 stores were included. Our oriental recipes and engaging, eye-catching advertising materials have generated exceptional customer interest. This has resulted in a 30% increase in sales of our products.
Click on the booklet below to see our carefully selected Chinese recipes.
We organized an internal competition for our sales representatives to find the best in-store display for the Chinese New Year campaign. The display was evaluated based on the products on display, promotional materials used, location, and overall aesthetic appeal. The winners were: First place: Robert Kałun (Leclerc Ursynów Warsaw) and Kamil Motyka (Społem Olsztyn, Leclerc Warszadis Warsaw), tied. Second place: Maciej Krzyżewski (Carrefour Galeria Mokotów Warsaw) and Damian Szastak (Piotr and Paweł Częstochowa), tied. Third place: Tomek Skrzypkowski (Leclerc Gdańsk) and Zbyszek Szymański (Piotr and Paweł Gorzów). Congratulations!
